David Fan, Ph.D.,
President and Chief Technology OfficerDFan@InfoTrend.com
David is Professor of Genetics, Cell Biology, and Development at the University of Minnesota, and Adjunct Professor in the School of Journalism and Mass Communications. He has conducted research on the impact of the mass media on public opinion beginning with his 1988 book Predictions of Public Opinion from the Mass Media: Computer Content Analysis and Mathematical modeling (Greenwood Press, Westport, CT, 1988).
He made the transition from biology to public opinion by applying the mathematical modeling of hormones as biological messages to predictions of the impacts of the mass media as social messages. His research expertise lies in the areas of computer content analysis of text; graphical data analysis; and mathematical time trend modeling of the impact of persuasive information on opinions, attitudes, and behaviors. He founded InfoTrend, Inc. for social science research. The company has licensed its software to both commercial and academic organizations and has performed analyses for commercial clients as varied as the U.S. Forest Service and AARP.
David received a Ph.D. from Massachusetts Institute of Technology.