Team
David Geddes, Ph.D.
Chief Consultant and Client Relationships Director
314-960-4780
David is a recognized expert in research and analytics for marketing communications, public relations, and branding. He came to InfoTrend, Inc. from evolve24, a business analytics and research firm specializing in the measurement of corporate reputation and risk, where he was vice president of research and development. He is currently chair of the Institute for Public Relations Commission on Measurement and Evaluation.
From 1995 to 2009, he was Senior Vice President and Partner at Fleishman-Hillard, the largest global public relations firm, where he was a leader of the research group. His clients included major corporations including AT&T, Wal-Mart, Visa, Imation, UNICEF, Avaya, Motorola, Caterpillar, and Emerson. Previously, he worked at market research firm Elrick & Lavidge and at Sprint, and was a researcher at the Centre National de le Recherche Scientifique in Toulouse, France.
David received a B.A. magna cum laude in Social Studies from Harvard, an M.B.A. from the University of Kansas, a Dipl.Et.App. in history from the Ecole des Hautes Etudes en Sciences Sociales (Paris), and a Ph.D. in anthropology from the University of Pennsylvania.
David Fan, Ph.D.,
President and Chief Technology Officer
DFan@InfoTrend.com
651-329-4264
David is Professor of Genetics, Cell Biology, and Development at the University of Minnesota, and Adjunct Professor in the School of Journalism and Mass Communications. He has conducted research on the impact of the mass media on public opinion beginning with his 1988 book Predictions of Public Opinion from the Mass Media: Computer Content Analysis and Mathematical modeling (Greenwood Press, Westport, CT, 1988).
He made the transition from biology to public opinion by applying the mathematical modeling of hormones as biological messages to predictions of the impacts of the mass media as social messages. His research expertise lies in the areas of computer content analysis of text; graphical data analysis; and mathematical time trend modeling of the impact of persuasive information on opinions, attitudes, and behaviors. He founded InfoTrend, Inc. for social science research. The company has licensed its software to both commercial and academic organizations and has performed analyses for commercial clients as varied as the U.S. Forest Service and AARP.
David received a Ph.D. from Massachusetts Institute of Technology.
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InfoTrend can help your business.
InfoTrend can provide expert
analysis and predictive analytics
to understand – directly from social
and traditional media – trends in
your brand reputation, corporate
reputation, and key issues affecting your business, and identify the messages, issues, trends, and media channels impacting your business.
