InfoTrend, Inc. offers for sale software and analytic services using the InfoTrend® technologies for:

1. Predicting time trends of public opininions and behaviors from the mass media and social media,
2. Exploring relationships between large numbers of characteristics of hundreds of individuals using the InfAlign® map produced using U.S. patent 7,519,521 and patents pending, and
3. Other analyses

The InfoTrend technology won the 2011 Jack Felton Golden Ruler Award of the Institute for Public Relations for its time trend prediction of the drop and subsequent rise in Toyota's corporate reputation in early 2010 following adverse publicity due to automobile recalls.