InfoTrend, Inc. is a business analytics, software, and consulting firm helping corporations, government agencies, non-profit organizations, and educational institutions to understand, predict, and forecast how communications – through new and traditional media alike – drive changes in awareness and perceptions of their brands, corporate reputation, and key issues. InfoTrend^® analyses provide action-oriented insights allowing organizations to respond at the speed at which information arrives at the population for business decisions.

Seeing ourselves as others see us. Our solutions help your organization see itself as others see you, based on information received from a variety of channels: marketing, communications, social media, advertising, and word-of-mouth.  Our quantitative InfoTrend^® technologies include the ideodynamic methodology that goes beyond standard statistical analyses.

Seeing from varied perspectives. The novel InfoTrend^® methods for trapping interpersonal communications in social networks give insights into the messages that do not show up in public channels.  InfoTrend technologies can further be used for the flexible analysis of text.

Seeing through time. We specialize in predictive, explanatory analyses about how information shapes public attitudes, perceptions and behaviors, and from there to business outcomes such as market share, sales, loyalty, and advocacy.  

Seeing visually. Our products and services are based on state-of-the-art analytic tools, and are offered to business, government, and academic researchers. We offer both customized analyses and access to our software.  The software runs on InfoTrend servers and can therefore be accessed and used from remote sites through web browsers.